SEO: Search Engine Optimization

What is SEO ?

SEO stands for “search engine optimization” or “search engine optimizer” witch means optimization for search. It’s a very important part for your website that will allow you to save time.

Web sites that take advantage the most of the optimization rules for search engines (SEO) will be better positioned in Google searches and bring a greater number of visitors and potential customers. The placement has become one of the main tools of web marketing for companies who wish to be among the first pages and appear in the major search engines.

What is important for SEO ?

Google analyzes the websites and determines their positioning following these criteria:

  • The quality of the website content (text, image, links), and navigability
  • The keywords used in the text and declared in the structure
  • The mobile design: the new Google algorithm update of February 2015 penalizes the websites that are not optimized for mobile devices (smartphones and tablets).
  • The web reputation: what is the popularity index obtained from the web site’s PageRank on the network.
  • The back links: who and how many other websites mentioning yours or one of its pages.

The analysis of your website with Google Analytics

Google Analytics is a very powerful and useful tool that allows you to analyze many aspects of website traffic:

  • Number of visits for a year, a month, a day, with the details of the most visited pages on your website.
  • The types of users, from the geographical origin (country, city) to the browser (Google Chrome, Mozilla, Safari …)
  • The traffic: if it’s organic (by search engines) or direct.
  • Keywords from organic results that allow you to understand how it is searched for and found by users.
  • Monitoring traffic generated by the declared Social Network
  • The referral links that go to your website

These and many other information provided by Google Analytics reports enable you to define better strategies for communication.

HOW I WORK

SEO is included in the creation of Websites that are realized by me. I make the statement necessary to search engines. I create a Google Analytics account that gives the access for the monitoring of your website.

SEO CONSULTATION

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